Of Montreal is a band that has seen success as the result of good music (arguable), but also good marketing (possibly also arguable, but not as much).
First, their music video for “Wraith Pinned To The Mist And Other Games,” featuring cutsy-wootsy pop art animation, garnered wide attention from the web nerds. Then, the same song was used, slightly altered, for a obnoxious yet hypnotic Outback Steakhouse commercial.
And now comes of Montreal’s wonderful new shenanigan for their new album, Skeletal Lamping… Blik Surface Graphics inspired by the album artwork!!
A true of Montreal fan benefits hugely from this offer, as purchasing one $40 set also gives a code to download the whole album digitally. So, after doing the math, if each song is purchased at $0.99 apiece digitally and there are 15 songs, the graphics pretty much only cost $25. Which is not bad at all, especially when one considers that these are these are extremely intricate packages with many pieces.
Compare that to something like this Lacy Sunday package by Jan Habraken, which only comes with 4 colors in three packages, and you REALLY get an idea of what a good deal this is. If you’re an of Montreal fan.
Or maybe you just like their graphics and want to sell the code for the album download.